Why every MBA programme must include a Digital Marketing Course?

Imagine you had the secret recipe for success. A secret, which could be your sure shot way to land your dream job. Here’s a quick hint: it can transform a normal MBA programme into a specialized MBA programme. The answer is a course in Digital Marketing. Now, you might wonder, why Digital Marketing?

Global Connectivity:
In recent years, there has been a phenomenal increase in the number of Nigerians joining various Social Media platforms like Facebook, Twitter and LinkedIn. This trend can be seen globally, as well. If we go by the Internet World Stats, approximately 57% of people across the globe today are connected to the Internet.

In 1995, less than 1% people had Internet connection. Therefore, it is a no-brainer that the digital wave is spreading like a wild fire. And, if you want to make the most of it, you need a specialized course in digital marketing.

Need for Skill Upgradation:
While the skill gap is increasing rapidly in MBA grads across Nigeria, the silver lining is that some business schools in Nigeria have started offering specialized DM courses, which can meet the market expectations. The leaders of tomorrow will be expected to be digitally savvy, so it’s about time you go Digital.

Pave way for New Career Opportunities:
Your MBA programme with a digital marketing course will pave way for new career opportunities. Having said that, after completing your MBA in Lagos, if you don’t intend to get a job in digital marketing, still you can make the most from the acquired knowledge and skill. You can start a business online and use your digital marketing skills to promote your business.

Today, majority of MBA grads are unemployable. This is a stark reality about MBA programmes. At Regenesys, we understand the market trends, so we focus on the holistic development of our students. Moreover, we have a specialized digital marketing course to make our students job-ready. To become a Digital Leader of Tomorrow, reach out to us @ info@regenesys.com.ng

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