COMPETITIVE STRATEGY

OVERVIEW

In a fast changing business environment organisations need to constantly build distinctive competitive
advantage over their competition or risk losing their differentiation factor. This can only be achieved by
developing a competitive strategy that can fit changing business scenarios. This course provides insights
on how to define your business, develop long term plans in order to understand competitive forces,
maintain a defensive position and constantly be a step ahead of your competition. You will gain
comprehensive understanding of frameworks that will help you distinctively position your business to
take advantage of innovation and sustainable growth opportunities.

WHO WILL BENEFIT MOST?

This course will benefit middle and senior level managers, strategists, executives, project and
programme managers, entrepreneurs, change agents and individuals who are responsible for
formulating and implementing organisational strategy.

LEARNING OUTCOMES

• Understand and interrogate the context of competition, corporate strategy and relevant
  theories.
• Understand and interrogate the context of your organisation.
• Analyze, formulate and implement strategy in different business environments for achieving
  competitive advantage.
• Apply and review investigative skills in understanding industry strategies.
• Select and apply different strategic analytical tools and techniques for leveraging organisational
  strategy.
• Formulate and explain strategies for managing competitive and co-operative dynamics.
• Develop business plans and devise systems aimed at efficient management within global
  markets
  Distinguish between corporate and business strategy
  Understand corporate governance and the roles and obligations of boards of directors