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Email Marketing is a powerful tool in the Digital Marketing arsenal. It directly connects the brand with its customers, engages the user and informs them about the latest news or products of the business. However, email marketing done incorrectly will do more harm than good. Poorly strategized email marketing can lead to customers unsubscribing from...
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MBA is one of the most interactive, practical and fulfilling programmes in higher education. Today, even the best management courses in Lagos have diverse teaching methods. Since a majority of B-school have a congregate setting, so it is understood that most students will spend a majority of hours in classrooms. However, with latest technological advancements and...
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DO YOU STILL THINK YOU DO NOT NEED A BUSINESS PLAN? 1. If you believe so much in that business idea, shouldn’t you give it a chance to grow? you need a business plan to determine your business strategy in order to allocate the right resources that in the long run lead to business growth...
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